Jamie's Story:

His journey began at 19 and 107kg. Socially anxious, gaming for escape and living on a heavily processed diet. Training became his first attempt at change, a way to feel stronger, more capable and more in control.

As he moved into adulthood, things grew more complex. While working as a mechanic, his health began to unravel. Over the years he developed multiple chronic issues including mould toxicity, MCAS, leaky gut, SIBO, H. pylori, inflammation, nutrient deficiencies and more. The list kept growing as his body became increasingly reactive. Despite training hard, dieting constantly and doing far more than most, nothing worked. His body simply wouldn’t respond.

This led to years of frustration, self-doubt and feeling dismissed by doctors/professionals who couldn’t explain what was happening. Even when he pushed himself through a photoshoot prep, the results didn’t last. He rebounded physically and emotionally, leaving him stuck and mentally in a very dark place.

The turning point came when Jamie stepped into functional medicine, deeper mentoring and inner emotional work. He began exploring blood markers, DNA testing, gut repair and the connection between stress, trauma and physical symptoms. Over time, his health rebuilt, his body finally responded and he closed the chapter on years of chronic issues and insecurity.

Today, Jamie stands as the coach he once needed. Someone who guides clients through both the physical and internal barriers that keep them stuck. His approach blends physique development with functional health, emotional awareness and targeted protocols, shaped by the passion he developed rebuilding himself and helping others do the same.

Sophie's Story:

Her journey began with years of comparison, pressure and feeling misunderstood. Growing up as a twin, she constantly measured herself against others, which shaped her self-worth from a young age. At just 16, a doctor even told her she would need antidepressants for life. A statement that left a lasting impact and kept her on medication for over two decades.

Through her teens and early adulthood, she faced eating disorders, emotional trauma and periods of escaping through partying and alcohol. But beneath it all, she had a strong drive to change. That drive eventually led her into health and fitness, where weight training and nutrition became her passion in life, even while building a demanding career as a corporate executive assistant.

Despite hiring multiple coaches, no one ever truly looked deeper into her health. This search for answers led her into therapy, hypnotherapy, functional testing and eventually into rebuilding her health with more awareness and control. It also led her to meeting Jamie and combining their journeys into what is now Coach Hayward.

Today, Sophie is in the strongest place she’s ever been. Emotionally aware, committed to healing and passionate about helping others who feel the same pressures she once carried. Within Coach Hayward, she plays a powerful lifestyle and support role, blending her lived experience with her corporate background to guide clients with empathy, structure and genuine care.

HERE'S WHAT OUR CLIENTS SAY:

Curtis was exhausted, stuck and unsure where to begin, juggling work, life and the constant impact that chronic bloating, hernia pain and low energy were having on his confidence. As the weeks went on, his energy lifted, his pain settled, the bloating eased and he started to feel fully in control of his health again.

Rachael was struggling with PCOS, ADHD and PMDD, feeling stuck with no real answers. After losing 13kg, getting off medications and learning to manage her PCOS naturally, she now understands her body and what it needs to thrive. Her skin is clearer, her training feels amazing and most importantly, she feels empowered and in control of her health.

Emily was training 6-7 times a week with no results, we used blood work analysis to tailor her lifestyle, nutrition and supplement protocols. In just 10 weeks, she lost 10kg, but more importantly, she found balance, boosted her confidence and learned to manage her ADHD. Her journey shows that lasting progress comes from building a strong foundation and staying disciplined.

Ujval’s journey is a perfect example of how making the right food choices can transform your health. By addressing digestive issues and following a tailored nutrition plan, he lost over 20kg, overcame chronic fatigue and gained confidence in his body. Through consistent effort and guidance, Ujval is now thriving, feeling better than ever and performing at his best both physically and mentally.

Grace was constantly being told that all she could do was take steroid medication to “manage” her chronic skin issues. Thankfully, she decided to dig deeper and we’ve now managed to overcome virtually all of her health/gut issues and she now has her life back.

Jasmine felt lost, overwhelmed and just wanted to get better. To make matters worse everyday she was battling with anxiety and random gut symptoms. Thankfully, she’s now living a much healthier and happier life!

No matter what Penny tried or doctor she reached out to, nothing was working. She was constantly facing chronic migraines, histamine flare ups, food reactions and more. That was until we dug deeper, looked into her blood work and addressed the rooted issues.

Steve tried every diet and bio hack over the past couple of years. But once we dug deeper with blood work analysis, identified the rooted culprits to his symptoms and cracked his chronic bloating. He's now feeling better than ever before!

Steph was exhausted, sleeping four hours a night, reacting to multiple foods and stuck in a cycle of overtraining and fatigue. Her gut symptoms have now settled, her reactions eased, she’s sleeping seven hours straight, feeling stronger than ever and thriving with a far more sustainable approach to her body and life.

Connie spent over 15 years misdiagnosed, living with joint pain, inflammation, candida overgrowth and constant food reactions while struggling to manage her weight. Once she fuelled her body properly, she lost 5kg in four weeks and saw inflammation drop from her gut, joints and even her organs. Her chronic pain eased, her mobility returned and her energy improved before she’d even stepped foot in a gym.

Sara was constantly ill and being ignored by her doctors. Thankfully, we made simple but powerful adjustments to her overall lifestyle which led to her feeling and looking better within a matter of weeks.

Eva was exhausted and constantly battling with chronic fatigue on a daily basis. We worked to help her make consistent healthy changes on a weekly basis and her mind, body and energy levels are better than ever before.

OUR METHODS WORK FOR ANYONE:

All with very different goals but were each committed to working on themselves from the inside out:

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